The premise of the Lean Cuisine campaign, #WeighThis, was that women should not be weighed by the number it says on a scale but instead by their accomplishments. So women were called to tweet their greatest successes in life using the hashtag and then we were hired to hand paint them on bathroom scales. Then these scales were displayed in Grand Central Station for a two day event where passers by could view these personal declarations and interact with Annica who was painting the last few scales on site.

We worked with 360i, the agency responsible for this meaningful campaign, and hand painted 240 scales in total with the help of No Entry Design and Very Fine Signs.