However you experience music festivals; as a performer, organizer, fan or influencer, there is content by and for and about all of you. We concepted and designed a comprehensive logo and full visual identity package for Festival Insider. This project involved the design of a distinctive logo, icon, a carefully curated color palette, and a rich pattern library. Additionally, templates for various digital content types; newsletters, podcasts, and video interviews, were designed and tested to ensure a cohesive and visually compelling look across the diverse range of content offered.