With in store customizing events it is always a challenge to make the item feel super special and designed while working with limited time to serve a large number of guests. HOKA and AzionePR were able to send us shoes ahead of time to paint in the studio in Brooklyn before the event at their 5th Avenue location in Manhattan. So each pair was already special and completely unique and packed up in a hand painted box. On site, names and details were added during a wonderful evening event at their Manhattan store with a select group of influences and product champions.