#WeighThis for Lean Cuisine

Hand painted scales

Sign Painting, Typography
After a very successful video campaign for Lean Cuisine in summer 2015, 360i put together a very moving 2 day event in Grand Central Station in New York to show off the response this video received. I hand painted 240 scales before the event with the help of No Entry Design and Kurt McRoberts in Brooklyn and then I drew additional scales at the two day event.

The premise was that women should not be weighed by the number it says on a scale but instead by their accomplishments. So women tweeted their greatest successes in life and I was hired to hand paint them on bathroom scales. Then these scales were mounted on a temporary wall in Grand Central Station where passers by could view these personal declarations.
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