what they do: Plush animal and accessories company targeting young tweens. Each animal has a name and unique pattern with matching accessories perfect for uber coordinated sleep-over party time!

what we do: Developed a world for these characters, each with their own individual personalities and styles. Each animal received typographic treatments for its name, as well as photography and illustration elements. Created downloadable content and activities, and diaries for each animal, to bring kids back to the site over and over to reconnect with their new fuzzy buddies.